The Future of Search is Conversational

Search is changing. AI assistants like ChatGPT, Claude, and Perplexity have become the new discovery engines. If your website isn't optimized for AI, you're invisible to billions of searches every day.

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What is AI SEO?

Traditional search meant getting listed on Google. Today, AI assistants are answering questions directly, synthesizing information from multiple sources, and recommending products and services without traditional search results pages.

AI SEO is the practice of optimizing your website so AI assistants can discover, understand, and recommend your content. It requires a different approach than Google SEO: better structured data, clear entity definitions, answer-ready content, and proper signals that tell AI systems what your business actually does.

Traditional SEO vs AI SEO

Traditional SEO

  • Keywords and keyword density
  • Backlinks and domain authority
  • Meta tags and descriptions
  • Google ranking factors
  • Page speed optimization

AI SEO

  • Structured data and schema
  • llms.txt configuration
  • Entity recognition and clarity
  • AI bot access and crawlability
  • Answer-ready content format

What is llms.txt?

llms.txt is the new robots.txt for AI. You place it in your website root to tell AI assistants who you are, what content matters most, and how to represent your brand accurately.

It answers critical questions for AI systems: What does your company do? What are your core offerings? What information should take priority? What should never be mentioned?

Current State:

97%

of websites don't have llms.txt configured

AI Bots That Crawl the Web

GPTBot

OpenAI / ChatGPT

ClaudeBot

Anthropic / Claude

PerplexityBot

Perplexity

Google-Extended

Google / Gemini

Bingbot

Microsoft / Copilot

Bytespider

ByteDance

Each bot has different crawl patterns, access requirements, and content preferences. Proper configuration ensures all of them can find and understand your site.

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